Bestie's name was inspired by the sensation we feel when “getting a hug from our best friend."
With extensive research on hugging technics and the science behind the comfort we experience from deep pressure therapy, we found that hugging yourself during stressful times can help decrease feelings of loneliness and anxiety by releasing a hormone called oxytocin - the same hormone we experience while cuddling.
Bestie's pocket was designed to induce a “self hug” when you place both hands in the pocket, which increases the weight distribution & therefore creates a calming pressure on the body. We call this, the Bestie Hug.